Background:

Airtel xStream is an enabler/provider/deliverer of global content onto a singular platform. With services that includes OTT, DTH and Casting, this portal/bridge brings the world of content through to the consumer.

Airtel xStream is a personalised entertainment technology platform.

Objective:

So far Airtel xstream has reached the masses, but not on a large scale. Since the platform was being extended,
they wanted an entirely new brand refresh.