SOSTRONK - Branding

‘SoStronk' the name is an expression of gaming admiration as well as sarcasm.

For the identity derived inspiration from the honey badger, a fierce and indomitable predator that was renowned for its aggression, fighting prowess and ability to recover from wounds that would overcome the toughest of carnivores. Fashioned a logo reminiscent of a shield, with the badger taking prominence in its stride. The tagline, "Home of e-sports," served to underline the brand’s identity.