Background:

Sequel is a global supply chain management company specialising in shipment of extremely high value cargo such as
• Monetary: bullion, diamond and jewellery
• Life science: stem cells and bio-samples
A company based out of Bangalore, India was now gearing up to establishing strong foothold in the US and Belgium via acquisitions and partnerships.

Objective:

A refresh of the Brand identity was created keeping in mind it should be web and print friendly at an optimum level. Jargons were removed from the form, resulting in a clean, modern logo identity refresh.