Background:

Promoted by Veerappa Moily, ex chief Minister Karnataka, Moksha Yug Access (MYA) is a dairy supply chain company built on Gandhian principles of equitable value creation. Their B2B business involved procuring fresh milk from dairy farmers & into corporates – minus the intervention of any middlemen. Thereby ensuring that farmers got the best value for their produce.

Objective:

Milk Route wanted to redesign the new office space, ensuring that their philosophy and beliefs should be reflected all across.

Design Thought:

The MYA office had to reflect the same Gandhian philosophy the founders believed in - of giving back to ones society. A graphic depiction of the various processes involved in the milk supply chain was brought alive. These were teamed with powerful quotes by Gandhi to showcase the company’s beliefs.