MAIYAS EXPRESS - Environmental Design


In line with the saying that proof of the pudding is in the eating, Maiyas decided to diversify into food retail business. They were opening a chain of fast food outlets, to serve the products they were already manufacturing and selling through traditional retail. These fast food outlets were meant to offer a stiff competition to the Darshinis, Shanthi Sagars and other popular South Indian QSR chains.


To create environment experience that was welcoming and memorable. Welcoming all generations, both the young and old.

Design Thought:

We fused traditional elements - food + colours + motif, to create a new visual language that showcases a fresh new representation of traditional delicacies in their environment. Welcoming both the young and the old with an environment that stands true to its beliefs and delivers on its promise.