Background:

In line with the saying that proof of the pudding is in the eating, Maiyas decided to diversify into food retail business. They were opening a chain of fast food outlets, to serve the products they were already manufacturing and selling through traditional retail. These fast food outlets were meant to offer a stiff competition to the Darshinis, Shanthi Sagars and other popular South Indian QSR chains.

Objective:

To create environment experience that was welcoming and memorable. Welcoming all generations, both the young and old.

Design Thought:

We fused traditional elements - food + colours + motif, to create a new visual language that showcases a fresh new representation of traditional delicacies in their environment. Welcoming both the young and the old with an environment that stands true to its beliefs and delivers on its promise.