Maiyas is a traditional South Indian packaged food brand. In a world obsessed with sugar concentrated drinks, Maiyas was aware that driving trial or preference to traditional drinks was an uphill task.

The objective was to create packaging that flashed a new attitude for these deliciously timeless beverages and caught the fancy of the youth from the modesty of an over-crowded store shelf.

Indian cold drinks are tasty and actually cooling for the body as well. Hence the idea. To highlight the true nature and flavour of each beverage, we developed a range of fun illustrations depicting a core ingredient.

Energetic naming and visualisation each character was treated as a hero on the pack to drive preference and create a friendly and charming aura around each flavoured beverage.