Background:

GDR Creative Intelligence is a London and New York based retail trend consultancy, delivering insight that unlocks and empowers innovation. Every quarter they release their eagerly anticipated Global Innovation Report.

Objective:

GDR invited Happy to design the front cover of the 43rd Global Innovation Report, the core thought being ‘Transparency’.

Design Thought:

Transparency is being simply about being open. Open to ideas, open to sharing, open to opinion. Sadly though, the world we live in is constricted by locks of different kinds. From barbed wire to rulebooks to passwords. Here we imagine a world without restrictions or constraints, where the locks are always open. A world that is transparent.